Brand Writing Client {Stella & Moscha}

Posted on July 5, 2012 by admin

Working with small businesses is one of the most rewarding things about being a freelance copy and brand writer. I love meeting with a new client, reviewing their briefing and coming up with just the right words to convey what they’re about.

When I’m elbow deep into a text project and on a roll – when the words just flow and I’m so excited to share what I’ve written – is almost better than galloping on my horse.

Almost. I’ll admit I like being out in the sun with the wind in my hair!

Anyway, I had that feeling often while working with Santorini and Greek Island wedding planners Stella & Moscha, especially when I wrote the text for “Our Story.”

Below is part of that text that had me smiling as I typed, and you can read the rest here. (PS – Killer graphic and web design by Atelier Giselle!)

Personal Essay – MoCo Mental Health Day!

Posted on June 12, 2012 by admin

Recently, I was asked to write a personal essay for the Mental Health Association of Montgomery County and their My Mental Health Day campaign.

The good news was I had plenty of material: in the last year, my husband and I moved cross-country, he quit his job then found a new one, and we moved twice within our new city, Los Angeles. Personal essays, however, make me squeamish.

Below is a clip, but you can see the entry in its entirety on the Montgomery County Mental Health Association’s blog.

Catalogue Copywriting Client {Luxury Stationery}

Posted on June 5, 2012 by admin

I love it when I’m asked to get creative for a client’s project. In this case, a luxury letterpress stationer requested two sample entries for their online catalogue that told a fun story and expressed the personality of their brand.

After learning about their customer and discussing details such as style, voice and language, I got to work. While writing, I also needed to include key information for their clients as well as a few SEO terms.

Below are the results (which I had a great time writing and they really liked!):

stationery text one

stationery text 2

Whether or not this prospective client chooses to move all their text in this direction, I was glad for the chance to get a little sassy with catalogue copy.

If you’d like to talk to me about your brand, copy, or ghost-writing needs, drop me a note!

Ghostblogging: Wedding Dress History

Posted on December 15, 2010 by admin

Josephine Bonaparte What I’m about to tell you is classified, so don’t spread it around, OK?

I’m a history geek. Countless hours spent watching the History Channel and following my nose at the library means that if I ever find myself on Jeopardy, the other contestants better look out!

When sourcing topics for ghostblogging clients, my geekiness comes in handy. For Lea-Ann Belter Bridal’s blog, I recently indulged my inner history buff and wrote a few blog posts on the history of wedding dresses. Researching the history of the Empire gown, which can be traced to Marie Antoinette and even before her to ancient Greece, was particularly interesting.

Copywriting: Engage 2010

Posted on December 14, 2010 by admin

Engage 2010 Astrid Mueller Exclusive Swag Bag Gift

A conference geared toward luxury wedding industry professionals, Engage is held at a variety of warm, exotic locations like the Cayman Islands and Encore in Las Vegas so attendees and speakers can learn, network, and relax in style.

The Breakers Resort in sumptuous Palm Beach was the site in October 2010, and one of my clients, Astrid Mueller, was invited to create a gift to be included in Engage swag bags.

Astrid’s concept was a love note attendees could personalize with their own handwritten note and mail from the conference. Astrid, an accomplished graphic designer, specializes in personalized figurative wedding illustrations, so whatever text I created had to be just as romantic as her work!