Albanian Tea Cookies {FoxyBakes}

My mom is a second-generation Greek Orthodox Albanian-American. For us kids, the first day of school after Easter was awkward. Why did our Easter Bunny come on a different weekend? How come the other kids got colorful eggs and ours were only red?

So, growing up we celebrated both Greek and American Easter.

One weekend it would be Easter Baskets, candy, the Easter Bunny, and eggs dyed every color of the rainbow. Greek Easter was all about church, red eggs and, best of all, Easter at my Nena’s house.

Her efforts could be detected from the driveway. Savory, tangy lamb. Roasting chicken. Bread rising in the oven. One step into her downstairs kitchen (my Nena had one upstairs, too) and the heavenly, buttery scent of chicken Lakror (a flaky pie filled with goodness) and Kuluraqka-Kulure (Albanian Tea Cookies) would bring you to your knees.

Though I’m no pro in the kitchen (my husband does all the cooking), I love to bake. This American Easter, a long, long way from my family in DC, I was seized by the desire to make Albanian Tea Cookies.

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Talented in the kitchen, my Nena knew her recipe by heart. I got mine from The Albanian Cookbook, and they taste exactly as I remember. Subtly sweet with a satisfying, decadent, scone-y denseness.

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Albanian Tea Cookies (Kuluraqka-Kulure)
Adapted from The Albanian Cookbook

Ingredients:

4-5 cups flour
1 ½ cups sugar
2 ½ teaspoons baking powder
5 eggs (reserve one)
1 cup (two sticks) butter
1 teaspoon vanilla
Oven at 400

1. Separate 4 egg whites (setting aside the yolks) then beat until stiff. I use my awesome KitchenAid mixer for this. I just discovered the paddle vs. the whisk attachment. For the egg whites, I use the whisk attachment on high until the eggs look meringue-y.
2. Switch to the paddle attachment (this you don’t have to do. It works just fine with the other attachment. I just like to pretend I know what I am doing). Pour in the 4 yolks, baking powder and sugar. Beat 20 minutes (I use the lowest setting). This is why the KitchenAid is awesome. No way would I do this by hand.
3. Preheat the oven to 400. Start melting the butter.
4. Add melted butter and flour gradually, mixing until it forms a dough.
5. Line your baking sheets with parchament paper (or your liner of choice). Take a small amount of dough (I go for ping-pong ball size, maybe a little less).

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6. Roll the ping-pong ball amount out on your hand so that it’s like a little snake. Similar to those you used to make with Play-Doh. For me, I know it’s the right length when the dough snake runs the length of my middle finger almost to my wrist. But you can make yours as long or short as you like. Also, it’s ok if your snake looks like it swallowed something. Mine are always lumpy too. Don’t worry! It’ll look great once it’s baked.
7. Braid it. This sounds more complicated than it is. Really, you’re just twisting. I usually just make a ‘U’ with the dough, then flop one end over (so it looks similar to the pink breast cancer ribbon) and then twist once. Voila! Somewhat imperfect, but does the trick.
8. Once you’ve filled up your cookie sheets with twists, grab the egg set aside earlier. Beat it (yolk and all), then, using a pastry brush (or your fingers – the pastry brush is a recent addition to our kitchen), coat each cookie. I tend to get a little over-zealous, so use just enough to coat each cookie.

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9. At this point, my Nena (and Albanians of the world) would stop there, maybe tossing on a few colorful balls (the ones that look like sprinkles but are harder). I don’t. Though the cookies are divine as they are, I have a major sweet tooth and so must add something colorful and sugary.

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10. The book’s recipe says to bake for 20 minutes and that it makes 6 dozen cookies. Generally I make anywhere from 3-4 dozen. Also, in my horrible gas oven in which I can only bake one tray at a time, they take 10 -12 minutes. So, as you’re baking, leave the oven light on and take a look after 10 minutes. If they look golden, chances are they’re done!

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Brand Writing Client {Stella & Moscha}

Working with small businesses is one of the most rewarding things about being a freelance copy and brand writer. I love meeting with a new client, reviewing their briefing and coming up with just the right words to convey what they’re about.

When I’m elbow deep into a text project and on a roll – when the words just flow and I’m so excited to share what I’ve written – is almost better than galloping on my horse.

Almost. I’ll admit I like being out in the sun with the wind in my hair!

Anyway, I had that feeling often while working with Santorini and Greek Island wedding planners Stella & Moscha, especially when I wrote the text for “Our Story.”

Below is part of that text that had me smiling as I typed, and you can read the rest here.  (PS – Killer graphic and web design by Atelier Giselle!)

Personal Essay – MoCo Mental Health Day!

Recently, I was asked to write a personal essay for the Mental Health Association of Montgomery County and their My Mental Health Day campaign.

The good news was I had plenty of material: in the last year, my husband and I moved cross-country, he quit his job then found a new one, and we moved twice within our new city, Los Angeles. Personal essays, however, make me squeamish.

Below is a clip, but you can see the entry in its entirety on the Montgomery County Mental Health Association’s blog.

Catalogue Copywriting Client {Luxury Stationery}

I love it when I’m asked to get creative for a client’s project. In this case, a luxury letterpress stationer requested two sample entries for their online catalogue that told a fun story and expressed the personality of their brand.

After learning about their customer and discussing details such as style, voice and language, I got to work. While writing, I also needed to include key information for their clients as well as a few SEO terms.

Below are the results (which I had a great time writing and they really liked!):

stationery text one

stationery text one

stationery text 2

stationery text 2

Whether or not this prospective client chooses to move all their text in this direction, I was glad for the chance to get a little sassy with catalogue copy.

If you’d like to talk to me about your brand, copy, or ghost-writing needs, drop me a note!

Love to Read, Love to Write: Serendipity Books

Searching for a gift for my niece, Athena, I went on Amazon and clicked around aimlessly while mentally reviewing what she likes.

Reading, science, art, WordGirl, princesses, Tangled. Not necessarily in that order. At a loss, I asked myself what I loved at her age (six).

Serendipity.

Literally.

I loved those sweet fairy tales with a moral written by Stephen Cosgrove and illustrated by Robin James more than birthday cake.

My first day of kindergarten, all I cared about was when I was going to learn to read. The classroom hamster and snack could wait. I wanted my ring with words so I could memorize and get to reading.

After I burned through Dick and Jane, my mom bought me my first Serendipity book, Leo the Lop. A floppy-eared bunny who learns that being different (even huge, soft ears) makes you special, I could not get enough of Leo. Or any Serendipity book. The pictures were out of my dreams….Pegasus, unicorns, sweet-eyed dragons, shaggy ponies and misfit make-believe characters.

When I ran out of Serendipty books and my mom explained we’d have to wait until the author wrote more, I made up my own stories to entertain myself while I waited.

As I clicked though my memories on Amazon, I realized it was books like these that unlocked my imagination, inspiring me to create my own daydreams.

So, of course I bought every Serendipity book available for Athena.

What was the first book that you fell in love with?

Tips for Stress Free Writing

Any writing work I do, whether copywriting, ghostblogging, copy-editing or fiction, benefits from getting loosey-goosey. My most inspired (word-wise) moments dawn in a state of mindless focus. Sometimes this happens by accident, like when I’m brewing tea, just kind of watching it steep, or on purpose.

I used to make fun of my sister, the artist who lives in California, about being a little too…Californian. After all, she was raised in DC with the rest of us, the big poseur! I would gently clang tiny, imaginary cymbals between my thumb and index fingers while improvising a new age chant each time she did something I deemed in the same realm as aura color reading.

During a period in my life that got me wound tighter than Scarlett O’Hara’s corset, she risked being teased (again) and suggested yoga.

That was over seven years ago, and since then, well, let’s just say I’ve “Liked” yoga on Facebook. I can’t speak for hot yoga variations; the thought of a room made humid by an entire class’s collective perspiring  is vastly unappealing, but Iyengar and Vinyasa yoga really do make a difference.

Yoga’s taught me to relax without allowing my mind to wander,  I’m capable of more than I realize, and that I actually can (almost) get my shins to touch my forehead. If I try really, really hard. On a good day.

To shake off deadline stress or the sense that there’s a wall built around the good parts of my brain, my go-to poses are Down Dog, Triangle Pose, Tree Pose, and Standing Forward Bend.

Down Dog, or Adho Mukha Svanasana, both calms and gets the mojo going.

Down Dog

My favorites, Utthita Trikonasana/Triangle and Vrksasana/Tree, smooth a furrowed brow like no other.

Tree Pose

Triangle Pose

When there’s no time for anything else, Standing Forward Bend (Uttanasana) is a stress Deathstar, centering after just a few breaths.

Standing Forward Bend

So, what’s the lesson in all this? Keep an open mind? Try yoga? Maybe, but as far as my sister’s concerned, it’s “I told you so”!

*all yoga pose images via Yoga Journal

*Ganesh image source

How Much Does Ghostblogging Cost?

So, how does pricing for  ghostblogging or ghostposting work?

It varies. Not the straight answer you were hoping for, I’m sure! But, if you’ve come across this post, I can guess you’re weighing the pros and cons of hiring a ghostblogger for your business’s blog.

It’s nothing to be ashamed of!

It doesn’t mean you can’t write well.

Or that you’re lazy.

Right?

It’s because you’re too busy running a business, doing your job, and don’t have a person on staff that can be effective in their own position and keep up with your business’s blog.

Though you want to keep in touch with your customers, build your brand, spread the news, and use content to help with rankings and SEO, there’s zero chance you plan to hire someone full time for that. Unemployment, health benefits, paid time off, and such? That’s what a freelancer is for!

My hero, WordGirl!

Blogging isn’t just creating regular, fresh content. It also involves using targeted key words, uploading and tagging images, crafting titles and anchor links, responding to comments, and myriad other small blog management tasks.

A good portion of what I call ghostblogging can take anywhere from 1-4 hours (or more) per post. So, charging by the hour seems the fairest way to manage things.

Before diving into any project, though, we chat. On the phone. Or by Skype. Talking not only helps me to get to know you and better identify your blog’s voice, it goes a long way towards discovering what meeting your needs will require. Most of the time, we arrive at a basic number of hours per month. Using that as a guide, I am able to quote an average monthly fee that’s kinda like buying at Costco. The more hours you contract per month, the better deal you get.

Or you can simply pay hourly by task and not commit to anything more than that.

To learn what it costs to work with me for ghostblogging, editing content, or blog management, don’t be shy – send me an email!!

NaNoWriMo

I count myself lucky to be able to write for a living. At UMass, I studied Communication, focusing on Journalism. After graduation, I wound my way through various marketing jobs writing newsletter and marketing copy. A dreamer, I was inspired to stop working for everyone else and opened a bridal salon. Writing was still a part of my life, though, as I got my kicks crafting text for our website, blog, and marketing pieces. On the side, I created fiction short stories as I had since I ate tater tots for lunch on the regular.

Life took a hard right, and I was left shooting though space. I blogged my way through losing my business, and before long I was blogging and writing copy for one business, then another. If that isn’t a “when one door closes…” story, I don’t know what is.

2010 NaNoWriMo

This November, I participated in National Novel Writing Month. It was exhausting, scary, and amazing writing a 50,000-word fiction novel in a month…it is no joke! But it did just what I’d hoped it would do – jump start me into achieving a long held dream: writing a novel.

Now to edit and polish my own work!

Ghostblogging: Wedding Dress History

Josephine BonaparteWhat I’m about to tell you is classified, so don’t spread it around, OK?

I’m a history geek. Countless hours spent watching the History Channel and following my nose at the library means that if I ever find myself on Jeopardy, the other contestants better look out!

When sourcing topics for ghostblogging clients, my geekiness comes in handy. For Lea-Ann Belter Bridal’s blog, I recently indulged my inner history buff and wrote a few blog posts on the history of wedding dresses. Researching the history of the Empire gown, which can be traced to Marie Antoinette and even before her to ancient Greece, was particularly interesting.

Copywriting: Engage 2010

Engage 2010 Astrid Mueller Exclusive Swag Bag Gift

A conference geared toward luxury wedding industry professionals, Engage is held at a variety of warm, exotic locations like the Cayman Islands and Encore in Las Vegas so attendees and speakers can learn, network, and relax in style.

The Breakers Resort in sumptuous Palm Beach was the site in October 2010, and one of my clients, Astrid Mueller, was invited to create a gift to be included in Engage swag bags.

Astrid’s concept was a love note attendees could personalize with their own handwritten note and mail from the conference.  Astrid, an accomplished graphic designer, specializes in personalized figurative wedding illustrations, so whatever text I created had to be just as romantic as her work!