Recently, I was asked to write a personal essay for the Mental Health Association of Montgomery County and their My Mental Health Day campaign.
The good news was I had plenty of material: in the last year, my husband and I moved cross-country, he quit his job then found a new one, and we moved twice within our new city, Los Angeles. Personal essays, however, make me squeamish.
Below is a clip, but you can see the entry in its entirety on the Montgomery County Mental Health Association’s blog.
I love it when I’m asked to get creative for a client’s project. In this case, a luxury letterpress stationer requested two sample entries for their online catalogue that told a fun story and expressed the personality of their brand.
After learning about their customer and discussing details such as style, voice and language, I got to work. While writing, I also needed to include key information for their clients as well as a few SEO terms.
Below are the results (which I had a great time writing and they really liked!):
Whether or not this prospective client chooses to move all their text in this direction, I was glad for the chance to get a little sassy with catalogue copy.
If you’d like to talk to me about your brand, copy, or ghost-writing needs, drop me a note!